Faculty: Pennylane Shen

Course Day: Tuesday

Time: 6:30 - 8:30pm

Length: 2 Hours

Art Career Intensive: An Introduction to Self Selling and Social Media

Art Career Intensive: An Introduction to Self Selling and Social Media focuses on the brass tacks elements of breaking into the commercial art world. It is ideal for artists seeking critical feedback on the practical elements of tackling the art industry. 

This course is ideal for artists who already have a strong foundation in their practice and “product” but need help taking that final step in marketing. Classes will alternate between a lecture-based session one week and fast-paced “speed critiques” on homework assignments the following week. Critique classes will feature a guest critic with expertise in each field.

Over six weeks, we’ll cover self-selling strategies:

• website optimization

• Instagram targeted-marketing

• developing a recognizable artistic voice on paper, through spoken word and through concept.